The medical tourism industry in Bangladesh has been connecting patients to world-class healthcare services abroad. This growing industry faces unique marketing challenges, and navigating these challenges requires an understanding of the ever-evolving local consumer behavior. It also requires knowledge of adapting the brand to growing demands and effectively managing brand perception so customers can trust the business with their health.
At Red Sparrow Digital, we go above and beyond to develop strategies that best suit our clients. This collection of case studies accurately showcases how our customized digital marketing strategies have supported our clients in expanding their businesses.
Explore the case studies below to learn more about the dynamic solutions we’ve implemented and the measurable outcomes we’ve achieved for our clients.
Thai Medicure
Thai Medicure is a leading medical tourism company in Bangladesh that sends numerous patients to Thailand’s top hospitals each year. Their services include doctor appointments, hospital admissions, visa processing, air ticket booking, airport transfers, accommodation, language interpretation, transfer of treatment funds, post-treatment support, and air ambulance services. Providing all these services under one roof gives patients a smooth experience when traveling from Bangladesh to Thailand. Despite offering a wide range of services, Thai Medicure faced challenges in building a recognizable and reliable brand name as a relatively new player in the industry.
We built Thai Medicure from the ground up, starting with the logo. Our graphic design and content teams created a logo and brand guidelines to standardize fonts, colors, elements, tone, and language. This helped the brand maintain consistency both visually and in its messaging. We then developed a robust, secure, and user-friendly website that adhered to SEO principles. After conducting thorough keyword research, we incorporated high-search-volume words and phrases into the website’s service pages, hospital descriptions, and blog posts. As a result, the website now appears on the first page of Google search results when someone in Bangladesh searches for medical treatment in Thailand.
After the creation of the logo, brand guideline, and website, we established their presence on social media. We set up accounts on Facebook, Instagram, Twitter (now X), and YouTube. The main goal was to increase patient engagement and generate quality leads. We created static content to highlight the company’s services and its affiliations with top Thai hospitals. We also posted educational motion content and guides to help people view the business as a trusted source for Thai healthcare information.
Engaging with patients through organic content helped us gather sufficient data on our target audience. We then moved on to Facebook and Google Ads. We conducted A/B testing, removing underperforming ads and replicating the ones that showed strong results. Within weeks of publishing our ads, we reached thousands of impressions. We also ran Facebook advertising campaigns that integrated Messenger and call features to process patient inquiries quickly and conveniently. This led to generating high-quality leads, increasing social media engagement and followers, and strengthening the brand name.
Samitivej Hospital Bangladesh Office
Samitivej Hospital Bangladesh Office is an authorized agent of Samitivej Hospitals, one of the top three healthcare providers in Thailand for international patients. Dedicated to connecting Bangladeshi patients with world-class medical services, the office plays a main role in providing Bangladeshi patients access to over 2,000 board-certified doctors across seven Samitivej facilities in Thailand.
We developed a strong brand identity for Samitivej Hospital Bangladesh Office, starting with a new logo and a detailed brand guideline to maintain consistent visuals and messaging.
Alongside this, we built a clear and easy-to-use website where patients could find essential services such as doctor appointments, visa document support, and hospital admission processes.
To widen the brand’s reach, we set up and continually optimized their social media presence and ran targeted Facebook and Google ad campaigns. Our content strategy emphasized their direct partnership with one of Thailand’s most prestigious hospitals to reinforce their credibility and encourage patient trust. We also designed an easy-to-follow step-by-step guide to make it simpler for patients to understand how to arrange consultations, visas, and hospital admissions.
As a result of these efforts, Samitivej Hospital Bangladesh Office experienced a steady increase in high-quality leads, with more patients seeking support to access healthcare at Samitivej Hospitals. By highlighting the hospital’s JCI accreditation and global recognitions, the brand grew in strength and reputation among Bangladeshi patients looking for advanced treatment abroad.
Thai Medi Xpress
Thai Medi Xpress is the official representative and referral office for Bumrungrad Hospital, Thailand’s no. 1 international hospital. The company connects Bangladeshi patients with highly trained specialists and doctors at the hospital. When this client approached us, the business had only just launched and had no online presence. We built the brand from scratch and aimed to set it up for future success.
We began by creating the logo and brand guidelines that outlined the fonts and colors. We also bought the domain and hosting for the company and started building a website. The easy-to-navigate and information-rich website helped patients quickly find what they were looking for. To improve search engine rankings, we developed several SEO-keyword-rich blogs, which became popular with potential customers seeking medical and healthcare information. We also opened accounts for them on Facebook, Instagram, and LinkedIn. The content for these platforms was created with the goal of expanding their reach and engagement. We developed various types of content to highlight their services and make it easier for patients to book doctor appointments, arrange hospital admissions, and handle visa applications.
Our media buying and advertising strategy targeted people based on behavior, income, age, and other factors that indicated a higher likelihood of purchasing their services. Our ad campaigns featured attractive content aligned with the brand guidelines. This resulted in consistent messaging that gave the brand a professional appearance.
As a result, inquiries increased significantly, and customers began to view the brand as a trusted source in the industry. By emphasizing the affiliation with Thailand’s top hospital, the brand’s credibility grew, attracting more customers. With a strategic focus on building a reputation for trust and reliability, we helped position Thai Medi Xpress as a strong player in the medical tourism sector. The company is now set for sustainable growth, with customer inquiries rising steadily each month.
MediAider
MediAider is a medical value travel company based in Bangladesh that connects patients to hospitals in Thailand, India, the UAE, Turkey, and Singapore. Founded in 2018, MediAider operates as an online platform that helps patients book doctor appointments and access affordable medical treatment through a wide network of 612 hospitals.
We created targeted social media content for Facebook to expand MediAider’s reach and engagement. We also ran Facebook and Google advertising campaigns to further increase visibility among potential patients. The content strategy highlighted MediAider’s core services, such as treatment planning, teleconsultations, visa support, hotel bookings, and airport pickups to make it easier for patients to understand and access the services they needed.
As a result, MediAider experienced a significant increase in high-quality leads and brand engagement. More patients began to see MediAider as a trusted healthcare resource for arranging international medical treatment. By consistently reinforcing MediAider’s role as a bridge to affordable medical solutions, the brand’s credibility and appeal grew rapidly. With a strategic focus on building trust and increasing visibility, we positioned MediAider for long-term growth in the medical value travel sector.
ThaiMedics
ThaiMedics is a professional healthcare consultancy company established in 2017 to bridge the gap between global patients and Thailand’s world-class hospitals. With services spanning doctor appointments, telemedicine consultations, air ambulance support, medical visa processing, and hotel accommodations, ThaiMedics offers comprehensive assistance for patients seeking medical treatment in Thailand.
We designed and developed a user-friendly website for ThaiMedics that made it easy for patients to explore services such as emergency support, health scanning packages, full-body checkups, and international air ticket arrangements. Careful attention was given to UI and UX design to create a smooth, intuitive experience that aligned with the brand’s professional and patient-centered image. Every detail, from navigation structure to visual layout, was crafted for clarity and consistency. We also handled all website copy, writing clear, detailed descriptions for each service. This improved both readability and SEO performance. Our SEO strategy included technical optimization, metadata improvements, and keyword-rich content across key service pages.
As a result, ThaiMedics' website quickly ranked on the first page of Google for major search terms related to medical travel and healthcare consultancy in Thailand. The professional design, combined with strong SEO foundations, drove a steady increase in high-quality website traffic and generated qualified leads from patients actively planning treatment abroad. By focusing on a consistent, credible brand presentation and a seamless user experience, we positioned ThaiMedics as a trusted and visible name in the competitive field of medical tourism.
HealthyMax BD
HealthyMax BD serves as a trusted referral partner for leading international hospitals in Thailand. They give patients access to more than 2,300 specialist doctors across 15+ partner hospitals. With expertise across neurology and spine, OB-Gyn, IVF, cardiology, gastroenterology, nephrology, hepatology, orthopedics, surgeries, and transplants, HealthyMax BD offers access to a wide range of disciplines to support patients seeking advanced medical care abroad.
We built a user-friendly website for HealthyMax BD, which made it simple for patients to access services like 24/7 specialist appointments, visa invitation letters, hospital admissions, telemedicine consultations, and emergency air ambulance arrangements. We created SEO-focused blog content and produced engaging videos that emphasized the benefits of around-the-clock healthcare access and shared real patient success stories. Simultaneously, we managed HealthyMax BD’s social media presence, supported by targeted Facebook advertising. Our campaigns highlighted essential services such as airport pickups, medical report investigations, and interpreter services. These attracted attention from patients actively searching for medical travel solutions.
This integrated strategy significantly improved brand visibility, drove up engagement, and sparked a consistent increase in patient inquiries. By promoting HealthyMax BD’s strengths in both urgent and planned care, we positioned the company as a dependable choice for patients navigating medical travel to Thailand.
Vejthani Hospital Bangladesh Office
Vejthani Hospital, founded in 1994, is one of Thailand’s top private hospitals. Renowned for its excellence in orthopedic care, Vejthani was the first hospital in Thailand to earn CCPC accreditation for Total Knee Replacement, Hip Replacement, and Lumbar Decompression and Fixation programs. It has continued to maintain these certifications and built its reputation as the “King of Bones” among patients.
To strengthen Vejthani Hospital’s connection with patients in Bangladesh, we developed targeted Facebook content and ran strategic advertising campaigns. The content focused on highlighting the hospital’s achievements, such as being named one of the Best Orthopedic Specialty Hospitals in the Asia-Pacific region in 2024, and its capacity to serve over 300,000 patients from more than 100 countries.
Our Facebook strategy emphasized Vejthani’s leadership in orthopedic and spine surgeries, as well as its advanced treatment programs. The advertising campaigns were designed to generate awareness, build trust, and attract patients seeking advanced medical care abroad. As a result of our efforts, Vejthani Hospital experienced increased engagement across its digital channels, along with a higher number of patient inquiries from Bangladesh.
Thomson Hospital Bangladesh Office
Thomson Hospital Kota Damansara (THKD), established in 2008, serves as the flagship hospital of TMC Life Sciences Berhad. Accredited by the Malaysian Society for Quality in Health (MSQH) and the Reproductive Technology Accreditation Committee (RTAC), Thomson Hospital has earned a strong reputation for delivering trusted, high-quality medical care.
To expand their reach among Bangladeshi patients seeking international healthcare options, we developed engaging Facebook content and launched targeted ad campaigns. Our content highlighted the hospital’s modern facilities, expert team of over 100 medical and surgical consultants, and its commitment to using advanced medical technology to achieve life-changing outcomes.
The Facebook ad strategy focused on building awareness of Thomson Hospital’s accredited services and specialist expertise, while encouraging inquiries from patients interested in high-quality treatment options abroad. Through this approach, Thomson Hospital strengthened its visibility and credibility in the Bangladesh market. This led to an increase in engagement and patient inquiries. By showcasing their international accreditations and patient-focused care, we helped position Thomson Hospital as a reliable choice for patients seeking advanced medical treatment outside their home country.
Wrapping Up
Our experience working with clients in the medical tourism industry has helped us overcome challenges and develop innovative solutions, thereby enriching our expertise in the field. This hands-on experience has deepened our understanding of the market and immensely improved our ability to deliver effective results.
Red Sparrow Digital remains dedicated to pushing the boundaries of what digital marketing can achieve in the medical tourism sector, so our clients can exceed their goals through innovation and expertise.
