SEO: The Art and Science of Getting Website to Rank Higher in Search Engines

Search Engine Optimization (SEO) is something that has to be implemented on the website. SEO is the energy that the ‘marketing’ bandwagon uses to reach its destination smoothly and quickly. SEO employs a series of tactics therefore, websites appear on the top of the Search Engine Result Page (SERP), and potential customers can easily identify them.

SEO is a "process" involving manipulation of keywords research. It is a technical approach to getting Keywords through competitor analysis. Now let’s delve deeper and take a look a little more about SEO Categories: On-page SEO and Off page SEO.

The purpose of On-page SEO is to get higher ranking in SERP. When website ranks are higher in the SERP then presented visitors can be converted into customers as simple as that.

On-page SEO eventually focuses on Keyword research & analysis, Write unique title for each page, Write unique keyword and description tags for each page. However, writing a compelling meta description and including keywords in it can help with organic click through rate (CTR). Google highlights the keywords the user searched if it’s included in the Meta Details. Nevertheless, works with Heading tags optimization, Internal link navigation, Images and alt tag, Google analytics installation, XML and HTML sitemaps creation, Make SEO friendly URL structure, Sitemap submit in Google webmaster tool, Keywords density set thus by adding such particular elements that search engines are looking for. The truth of the matter is that viewers don’t really notice all these things but this strategy increases your website’s visibility.

On-page SEO and Off-page SEO primarily focuses on optimizing parts of websites that are within expert control, literally off-page SEO focuses on increasing the authority of website domain through social media channels, content creation and earning backlinks from other websites.

Benefits of SEO to the Business- Increased traffic, better revenues, more visibility, the benefits of SEO for a website are tremendous. If you can be easily spotted in the search results, people will immediately click on your website. Greater traffic will be driven to your website leading to potential leads and sales. It creates value for business brand that work with customers by utilize demographic targeting.

To give a further idea as to how Google’s search engine algorithm works, it uses implicit data as well as traditional ranking factors, to determine a page’s quality and insight page history as well as search engine position. On-page SEO arranged website layout and template so that it’s easier for search engines to locate useful information and display them to the viewers.

SEO involves using specifically designed tactics that help in pushing a website to the top spot across all search engine results. This way, potential customers are easily able to identify a business brand's name. It gives a company brand visibility, which is what every business is looking for. Additionally, platforms like Clutch, DesignRush, Sortlist, GoodFirms, The Manifest, and TechBehemoths are B2B marketplaces for finding agencies, can further enhance your business's online presence by connecting you with expert agencies specializing in SEO and digital marketing strategies. This partnership can amplify the benefits of SEO and contribute to the overall success of your online marketing efforts.

Fuad   Hasan


Fuad   Hasan
Web, SEO & Digital Marketing expert with over 10 years of e-business experience and specialise in small to medium business growth. Founder of Red Sparrow Digital.