Ayna Derma Venereal Clinic specializes in dermatological and venereological treatments. The team provides solutions for acne, melasma, alopecia, and many other sexual health conditions. Despite their rich expertise, the clinic had minimal digital marketing presence, which made it difficult to maintain a consistent flow of patients. To increase visibility, credibility, and patient engagement, Ayna Derma partnered with us to develop a creative and strong digital marketing strategy.
As one of Bangladesh's top digital marketing agencies, Red Sparrow Digital specializes in helping businesses grow through innovative strategies. Our experience in the beauty and aesthetic industry gave us the insight and resources to build a strong and engaging online presence.
By focusing on storytelling, professional branding, and high-quality social media content, we positioned the clinic as a trusted treatment destination. Simultaneously, our approach highlighted the expertise of Dr. Mehran and Dr. Parisa to make them recognizable names in the field. Read on to see how we successfully executed a high-impact digital strategy.
Objectives
- Strengthen Ayna Derma Venereal Clinic’s digital presence.
- Build professional brand identities for Dr. Mehran and Dr. Parisa.
- Increase patient trust and awareness through engaging content.
- Educate audiences about various dermatological and venereological treatments.
- Increase appointment bookings and consultations through targeted digital marketing.
Results
- 400% growth in patient inquiries and consultation requests.
- Significant increase in social media engagement and visibility.
- Established Dr. Mehran and Dr. Parisa as recognized medical professionals.
- Strengthened credibility and patient trust through educational content.
- Increased traffic to the clinic’s digital platforms, leading to higher appointment rates.
A Closer Look at Our Strategy
When the client first approached us, their social media engagement was low, and they lacked appealing content and engagement. To address this, we crafted a marketing strategy that combined video testimonials, eye-catching designs, informative content and strategic ad campaigns to boost brand visibility, attract customers, and build a solid reputation.
Video Content & Storytelling
To build a strong personal brand for the clinic’s lead doctors, we produced a video series introducing Ayna Derma’s services, patient care approach, and treatment outcomes.
Our production team developed scripts, filmed, and edited the videos to stand out in the crowded social media space. Each version was adapted to fit the platform it appeared on, whether Facebook, Instagram, or YouTube, with adjustments made for format, length, and audience behavior. The content was designed to inform and engage viewers around common skin and sexual health topics. It also positioned Dr. Mehran and Dr. Parisa as trusted advisors. By explaining treatments in detail, the videos added a layer of transparency that resonated with the audience.
Social Media Campaigns
We crafted an engaging content strategy for Facebook and Instagram. Our graphics team designed motion videos and carousel posts sharing insights into the clinic’s treatment options. We also shared authentic patient testimonials to give the audience some transparency into their services and benefits. The content also answered frequently asked questions. These pieces helped educate the audience and increased direct engagement through Q&A sessions and live consultations.
We also published personalized posts featuring Dr. Mehran and Dr. Parisa answering patient queries, which added authenticity and relatability to the brand. By addressing common concerns with professional yet approachable content, we cultivated a loyal online community. This tactic saw remarkable results. Overnight, hundreds of patients called and messaged for appointments.
Targeted Digital Advertising
We implemented Facebook and Instagram ad campaigns to reach individuals searching for specialized dermatology and venereology treatments. We also included retargeting campaigns for audiences who had previously engaged with the content. These ads featured high-quality visuals and informative videos to encourage potential patients to book consultations. This led to an incredible increase in awareness, engagement, and appointment booking.
Conclusion
The change in Ayna Derma Venereal Clinic’s digital presence was a result of strategic content creation, expert branding, and precise advertising. By positioning Dr. Mehran and Dr. Parisa as industry leaders and using engaging, informative content to build trust, we successfully increased online engagement and following, patient interest, and appointment rates.
Ayna Derma’s success showcases the impact of a well-executed digital marketing strategy in the healthcare sector. As a result of all our content marketing and community engagement efforts, the clinic is now a well-known name in dermatology and venereology.
The Red Sparrow Digital team remains committed to helping medical professionals and clinics expand their reach, connect with the right audience, and establish a lasting impact in their fields.
